Geldmaat

Case

Rebranding ATMs

ABN Amro, ING and Rabobank to

Geldmaat

In 2019, VIM Group will strike, SIZO, C&L and SUPERNEON join hands to rebrand ABN AMRO, ING and Rabobank ATMs. The start of a great cooperation. Together they provide bank-independent ATMs in the streetscape and give the ATM
sizes a new brand identity with Geldmaat.

VIM Group is a project management firm and market leader in rebranding and brand implementation. They help organizations implement brand changes and improve brand performance. With offices in Amsterdam, London, Munich and New York, they serve both national and international clients. The head office is located in our own country, namely in Hengelo. Technical Consultant (VIM) Ard van den Hoek: "We think out of the box, bring different sectors together and ensure that a product sticks to the original design. That is our strength, keeping as much of the brand intact as possible and making no concessions to the design.' Not surprisingly, Geldmaat chose VIM Group after the development phase and tender for the rebranding of the ATMs of ABN AMRO, ING and Rabobank.

Development of a special project

'The size and complexity make it a unique project,' says Ard. 'Also because of the technology, this is not a standard project,' adds Marlon Versteeg Project Manager at VIM Group. 'This is mainly in the complexity of the product development,' they explain together. The fact that ATMs have to deal with vandalism quite often is no surprise to anyone. Something VIM thought about at an early stage. Ard: "Even in the development phase, we started thinking out of the box and brought different sectors together to arrive at the final product. We looked at the material used in the automotive industry and eventually came to the use of stainless steel, because this material is actually indestructible. Ard continues: "We also took graffiti into account and chose to use a nano coating. You can't write on it, because you just wipe it off. The same goes for the walls, here we looked for suitable foil with anti-graffiti laminate on which no graffiti can be sprayed.'

The tender process

After this pilot phase in which VIM released a real prototype, they selected suppliers and issued a tender. SIZO, along with C&L and Super Neon, won the tender and were each allowed to carry out the rollout in their own region according to strict protocols and established guidelines. For example, prior to the work, all mechanics were screened and applied for a VOG (Certificate of Good Conduct). Ard: "We already knew SIZO
from previous projects. In addition to being in the region, good quality
deliver and have a good price, we also liked the soft criteria. There were good questions asked and good communication.
So our experience was that SIZO would do this type of work absolutely well.'

SIZO has the knowledge, expertise and capacity

SIZO will start the rollout based on the site plan. Product Process Developer (SIZO) Selma Koster: ‘Before the project began, VIM organized an information session at SIZO's office to explain the project and to introduce themselves to the team. That was handled very professionally.’ This introduction laid a good foundation for the continued collaboration between both parties. Following this meeting, the employees from planning, work preparation, and the technicians started working on the rollout. ‘In the site plan, which was prepared by VIM, we can see exactly what is expected of us at the respective location. Based on this, we schedule a technician for the electrical work or a technician for applying the film. Who is assigned depends entirely on what is expected of us at that specific location,’ Selma explains.

SIZO is a proud partner and able to execute this major rollout on tight schedule. With experienced technicians each with specific knowledge, this is a fine project for SIZO to run. Selma: "For us this is a very nice project. Not only because Geldmaat is a national party, but also because VIM is a big and nice agency to work for. The SIZO team does everything to make sure the customer is satisfied. We hope to do more for each other in the future.

The collaboration

That it is a fine collaboration is evident in the interviews. The cooperation with VIM is very good. They work in a structured way, are transparent and when problems arise during the project they can be discussed,' says Selma. 'This is also a very pleasant cooperation for us. Communication is good, SIZO delivers quality and the agreements made are kept. That works well," says Marlon.

Future partnership

Asked what the collaboration looks like in the future, Ard says: 'We have already started a new project! For Allianz, in cooperation with SIZO, we are tackling the interior in Brussels and in Rotterdam.'
Selma: 'It concerns interior signage (deco-sign), from window coverings to airtex wallpaper, and in Rotterdam even beautiful canvases in frames.' Ard: 'Looking at Geldmaat, these are activities that fit SIZO very well. SIZO is therefore definitely a party that is on our shortlist.'

Why Money Size?

People in the Netherlands are paying less and less with cash. As a result, the use of ATMs is decreasing and it is becoming increasingly costly for banks to maintain all these ATMs.
To keep cash available over the long term, banks and Geldmaat are working together to create a bank-independent network of ATMs.
Accessibility, affordability and security also play an important role. With the new brand identity, ATMs will soon not only look the same, they will also work the same. An ATM for everyone!

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