Praxis

Case

Signage Praxis branches

The year started well for the SIZO Group. One of the reasons it started well is that we are going to convert/convert 21 Praxis stores to the new corporate identity. Praxis Amsterdam Zuidoost kicked off the project with an assignment that involved a lot of heavy artillery. In this case you can clearly see how a sign maker works. Even at great heights, which is not for everyone. Let us know what you think of the end result, we are curious about that!

The story

Once every few years, a store (chain) needs a new look. This may be due to an outdated corporate identity, designs that no longer fit with policy, or a new direction being taken. Praxis has had a new corporate identity for some time, and at the beginning of this year it was time to carry it through to the stores. It was up to us to take on the project for 21 stores throughout the Netherlands. In order to complete this project as quickly and well as possible, we set out with a large team to attach the new visuals around the premises in Amsterdam Zuid-Oost with brute force.

The implementation

Light boxes, box lettering and milling letters. All items that came with the conversion of this Praxis store. A challenge... In fact, none of these items hung at eye level. It took aerial platforms and trucks with cranes to attach the signage. But it did give us these beautiful images.

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