VOCO Hotel

Case

Signage for the Bever stores

Signing for the VOCO hotel in The Hague

The new VOCO Hotel is located in a former bank building in the heart of The Hague, a few meters away from Mark Rutte's turret. We were able to supply a number of signage elements for this beautiful hotel that is a work of art in itself.
Designed and produced under our own roof and delivered on site. A beautiful process in which creativity prevails. Below we take you through the process, how everything came about and what techniques we used.

Different types of outdoor and indoor advertising

Column at the entrance

A beautiful column for the entrance almost three meters high to indicate where to find the kitchen and bar. This outdoor advertising is covered with foil, one half with a rust print the other with a marble look. The different visuals are separated by a diagonal light line. Signs indicating the bar and restaurant are placed on both halves. The letters on these signs let light through, making the logos stand out even more.

Box letter text Voco hotel

Any hotel, store or other space where you want to attract visitors needs a facade sign to be easily found on location. It is a landmark. So we provided this box letter text from VOCO with Gold translucent (slightly translucent) film that blends seamlessly with their corporate identity.

Signage signs

Hotel guests should be able to find the restaurant and bar easily without too much trouble. To make this possible, signage is a good tool. Thus, we mounted panels near the bar and restaurant, in the style of the column. With full color printed foil that gives the impression of a rusted plate.

What techniques/materials were used?

Full color foil

The panels of both the signage as the column are coated with full color foil. However, it takes some work before the foil has a rust and marble effect. In our studio, our colleagues first converted high-quality photos into a printable/technical document. Once made technically ready, the appropriate roll is placed on our roll printer. In this case, it is 3M's IJ180 wrap film that has the following properties: premium wrap film, with a permanent, gray, repositionable adhesive layer to quickly and easily apply the film to the substrate. Applicable to various substrates and spots, the material is slightly reformable. This film has a lifespan of up to ten years, if in the right (average) conditions.

Type of box letter

The boxed letter of the VOCO hotel is a profile 8 letter. This letter is internally illuminated by LED spotlights and has no rebate. Most of it consists of acrylic material, but the back side is welded closed with aluminum. Because the front side of the sheet material is made of acrylic and covered with translucent foil, the light from the LED spotlights comes out well. As a result, your logo is also clearly visible at night and guests know the way to the hotel even then.

Crane + operator

The huge column has a destination that is not easy to reach. In fact, we had to hoist the column over the hotel. For this we needed bigger tools than our own boom lift. So we rented a huge crane, blocked off the road and let the operator do his job. Of course, we helped here and there. Once in place, the column was mounted and connected to the mains.

Rush job

Due to circumstances, the chosen sign supplier for this project was unable to deliver on time. SIZO was asked about a good week before the opening of the hotel to take on this job and solve the resulting problem. Actually impossible but an exciting challenge for our project managers. Because SIZO does not have to rely on outside parties but designs, prints and produces everything in-house, the job is done on time.

Why SIZO is so suitable for an Ad-Hoc job like this one

With over 50 employees and a tight organization, we are able to execute a large national rollout perfectly. National chains such as Mediamarkt, Bever, Decathlon, Praxis, Geldmaat, Feyenoord and Plus have already found their way to SIZO. But we also do not shy away from occasional assignments or small projects. Because of our experience and size, we are perfectly capable of executing these projects competitively and quickly.

Free advice on effective signing

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