Window Dressing

Case

vacancy plastering 2.0

Vacancy plastering 2.0

Vacant retail properties are a potential danger to a shopping area.The appeal of a shopping street or center is largely determined by the presence and attractiveness of the stores themselves.

Vacancy in a shopping area can be "contagious" and have a negative effect on adjacent properties. Empty storefronts tarnish
the attractiveness of the area can eventually cause a chain reaction of retailers leaving. Turning the tide even then is difficult and often requires large investments or seriously affects the property's return on investment.

Unfortunately, vacancy cannot always be prevented....

However, the side effects can often be mitigated. Especially if action is taken quickly. SIZO can provide the storefront or facade of the vacant building with a so-called SIZO Storefront Mockup.

A Storefront Mockup is a three-dimensional image of a potential Retail company. The image are created entirely digitally and are distinguished by their rich look and high level of detail. Sometimes they are even more attractive than a real store...

The SIZO Storefront Mockup is applied to the window or facade of an empty storefront. Once applied, the vacancy of the building will be optically much less noticeable and the attractiveness of the shopping area will be maintained. Shoppers often only realize they are dealing with a Mockup when they are right in front of the store. And then the reactions are often positive.

In addition, the theme of the 3D mockup can be an inspiration for a new user and even lead to a certain type of tenant. For example, if a shopping area needs more catering services, the image of a fresh coffee shop can give a catering entrepreneur the idea of locating there.

SIZO has a (growing) library of semi-standard Storefront Mockups that can be used to quickly transform an out-of-place storefront into an attractive image.

In addition, we can design a custom-made Storefront Mockup or whatever type of image according to your requirements. It may cost a little more but may better fit the vision of your company or brand.

Of course, the contact information of the broker or developer involved can be integrated into the design.

The cost?

These are often much lower and often pay for themselves with one or two weeks less vacancy. If the surrounding property belongs to the same owner, the costs are even more favorable. After all, the underlying values and rental income of the adjacent retail properties remain at the same level.

Want to learn more about what SIZO can do for real estate professionals, contact us for a conversation or a cup of coffee.

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