Lichtreclame is de verzamelnaam voor alle vormen van commerciële communicatie die gebruikmaken van een lichtbron om de zichtbaarheid te vergroten. Of het nu gaat om een subtiel verlicht logo in de ontvangsthal of gigantische lichtgevende letters op het dak van een hoofdkantoor: lichtreclame zorgt ervoor dat jouw boodschap 24 uur per dag, 7 dagen per week wordt uitgedragen. Direct lichtreclame laten maken?
In a world that never sleeps, standing still is falling behind. Without illumination, you will fall facade advertising as soon as the sun sets or the clouds increase. Illuminated advertising overcomes this limitation. It acts as a beacon for your customers and enhances the professional image of your property. It conveys a sense of continuity and reliability; you literally show that you are there.
In the past, illuminated advertising was dominated by fluorescent tubes and neon gas. While neon is still used for that specific, retro look, the market has almost completely switched to LED lighting. At Sizo, we exclusively use high-quality LED solutions. Why?
Sustainability: LEDs consume up to 80% less energy than traditional lighting.
Lifespan: A good LED module lasts for tens of thousands of operating hours without maintenance.
Compactness Thanks to the small size of LED chips, we can perfectly illuminate even the most complex logos and thin letters.
Signage is not a ‘one-size-fits-all’ product. Depending on the desired atmosphere and location, you can choose from various designs:
Direct illuminated box letters The front of the letter is made of translucent acrylic. This makes your logo pop in the chosen colors.
Indirect illuminated letters (Halo lighting): Here, the light shines backward, against the facade. This creates a stylish halo of light around the letters, giving a luxurious and tranquil appearance.
Lightboxes: A trusted classic. A light box offers a large surface area for visuals and text and is often the most cost-effective way to generate a lot of light output.
Illuminated advertising This method involves illuminating advertising displays (such as unlit signs or banners) from the outside with spotlights. This is often a good solution when a building's architecture does not allow for internal lighting.
The effect of illuminated signage on the recognizability of a location is enormous. Think of the iconic yellow ‘M’ along the highway or the neon signs in entertainment districts. The human eye is naturally drawn to light sources. By cleverly combining illuminated signage with your in-store signing, you create an indelible impression on the passerby's memory.
When installing illuminated signage, it's important to consider the surroundings. Lighting that is too bright can cause light disturbance for local residents or traffic. At Sizo, we not only advise you on the design but also on the correct light intensity (lumens) and the use of timers or light sensors, so that your signage only operates when it's effective. This is not only socially responsible but also saves on energy costs.
No, modern LED signage is extremely energy-efficient. Compared to old fluorescent or neon lighting, you save significantly on your monthly energy costs, while the light output is often better.
That's not necessary. With a twilight switch or a timer, you can set the lighting to only be on between sunset and a specific time (e.g., 1:00 AM), which is better for the environment and your wallet.
Indirect lighting, also known as halo lighting, creates a chic and subtle appearance. Because the light reflects off the facade, architectural details are often beautifully highlighted without the lighting being dazzling.

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