Visual merchandiser.
A visual merchandiser is a professional responsible for designing and arranging the visual presentation of a store, showroom or event. The visual merchandiser uses his or her creativity and knowledge of consumer psychology to drive sales by creating attractive, functional and effective presentations of products and services.
The duties of a visual merchandiser often include designing product displays, organizing products in an attractive way, choosing the right lighting and colors, creating attractive product arrangements and setting up themed presentations that attract customers' attention.
A visual merchandiser must work closely with other professionals, such as store managers, buyers, marketers and designers, to optimize the visual presentation of the store or event and create an attractive and compelling brand experience for customers.
Nederlands
English
