What is wayfinding?

Wayfinding and signage are the process of spatial navigation through an environment. Although the terms are often used interchangeably, there is a subtle difference: signage refers to the physical signs and arrows (the means), while wayfinding is the strategic system that helps people find their way (the method). The goal is to reduce stress and intuitively guide the visitor from point A to point B.

The importance of a well-thought-out navigation plan

Nothing is more frustrating for a visitor than feeling ‘lost’. Whether it’s a large hospital, a complex office building or an extensive shopping center; without good signage, the visitor loses valuable time and the customer experience is damaged. Good wayfinding starts already outside at the entrance. outdoor advertising, where the first signs to the parking lot or the main entrance can be found.

The Four Pillars of Effective Wayfinding

At Sizo, we design systems based on four fundamental questions that a visitor subconsciously asks:

1. Orientation: Where am I now in relation to the whole? (Think of ‘You are here’ maps).

2. Route decision: Which way should I go to reach my destination? (Clear arrows and text at junctions).

3. Route Control: Am I still on the right track? (Repeat signs in long hallways).

4. Destination Recognition Am I here? (Clear signs at the correct door or department).

Different types of signage

To ensure smooth navigation, we deploy various resources that fit the indoor advertising of the property

• Illuminated pillars and panels Ideal for outdoor and main entrances to also in the dark via illuminated advertising to show the way.

• Wall signs and door signs: Subtle, often modular systems where employee or room names can be easily switched.

• Floor graphics: A creative way to indicate routes, for example by drawing colored lines on the floor that lead directly to specific departments.

• Hanging signs: Perfect for large open spaces where sightlines above eye level are essential for an overview.

• Digital Wayfinding Interactive screens where visitors can search for their destination and see a personalized route.

The role of branding in navigation

Wayfinding doesn't have to be purely functional and ‘boring.’ At Sizo, we weave brand identity into the system. We use the house style colors, specific fonts, and materials that align with the retailsigning or the general office design. This makes signage an integral part of the architecture and brand experience, rather than an afterthought.

Inclusivity and accessibility

A crucial aspect of modern signage is inclusivity. We consider contrast values for the visually impaired, the correct font size for readability at a distance, and, where necessary, braille or tactile elements. A building is only truly accessible if everyone can find their way independently.