With the right goal in mind, there are many technical possibilities with facade advertising to realize illuminated signs, lightboxes, or box letters that meet your needs.
Facade advertising is the first impression your company makes on everyone who walks or drives by. A well-designed facade attracts attention, strengthens your brand identity, and ensures people remember your location. Whether you have a shop, an office, or a commercial building: the facade is your company's business card. At SIZO, we create facade advertising that stands out, matches your brand, and can withstand the Dutch weather conditions.
Outdoor advertising comes in many forms. Which one best suits your situation depends on your location, your target audience, and the image you want to project.
Loose facade letters Three-dimensional letters on the facade create a professional and timeless look. They are available in various materials such as aluminum, stainless steel, and plastic, and can be equipped with lighting. Individual letters are visible from a great distance and require little maintenance.
Box letters Your logo in 3D on the facade. Illuminated or non-illuminated. Common, durable, and they last a long time.
Light boxes A light box on the facade is a reliable choice for businesses that want to be visible, even in the evening hours. The illuminated box attracts attention and is easily readable, even in bad weather. Light boxes are available in single-sided and double-sided versions. Additionally, the panel with your company branding can be easily replaced without having to remove the entire light box. This is beneficial, for example, when changing branding.
Illuminated Advertising Facade lighting combines striking design with visibility in the dark. Think of neon letters, LED contour lighting, or illuminated logos. Lighting is recognizable, distinctive, and gives your building a strong presence in the evening hours.
Neon advertising or neon look For the classic, familiar, and flawless look. Real neon is true craftsmanship that can no longer be performed by just any supplier. The neon look is a modern twist that comes close to the old method in terms of look and feel.
LED advertising LED lighting on your facade is energy efficient, has a long lifespan, and is brightly visible. LED advertising is suitable for large surfaces and for applications where image quality and brightness are central. You can read more about this further down on this page.
Facade advertising Advertising film on a building facade or storefront window is a cost-effective way to get your message across. The film is quick to apply, easy to replace, and ideal for temporary or seasonal campaigns.
Met striking outdoor advertising or illuminated advertising, you are visible, easy to find, and you increase the brand awareness of your company or organization. The great variety of building signage makes it possible to seamlessly match it with the brand identity and objectives of your organization.
Facade letters are a popular choice for businesses that want a neat, representative appearance. The letters are individually attached to the facade, giving them a three-dimensional effect that is eye-catching without being intrusive.
At SIZO, we supply and install custom facade letters. We collaborate with you on the font, material, and finish that best suits your brand identity. Letters can be made from aluminum, brushed stainless steel, painted plastic, or acrylic, depending on the desired look and budget.
Backlit facade letters (halo lighting) create an atmospheric effect in the evening. The letters then appear to float against the facade, giving a premium look.
LED advertising is the modern choice for businesses that combine visibility with sustainability. LED lighting uses significantly less energy than traditional lighting and lasts years longer.
Applications for LED facade advertising include:
LED facade advertising is also suitable for large facades and buildings that need to be visible from a great distance. Would you like to know which LED application suits your building? Contact us for a no-obligation consultation.
At SIZO, we guide you through the entire process. We begin with an intake meeting to map out your wishes, corporate identity, and location. Then, we create a custom design, including a photo visualization of your building.
After approval, we will arrange for production and installation. Our technicians will expertly install the facade advertising and ensure a neat finish. After completion, you will be ready to use it immediately.
Do you have a location that requires a permit? We can advise you on the steps and guide you through the application process.
There are many types of outdoor advertising and illuminated signage possible, and there are also many factors to consider when making the right choice.
Think of:
It's hard to choose without expert advice. Take contact with us for tailored advice.
Logical question, hard to answer. You can have a simple milled lettering at eye level mounted with double-sided tape for as little as €50.00. But the same letters in solid copper or stainless steel can quickly cost several hundred euros.
And what about mega box letters 7 meters high, illuminated and mounted with aerial platforms and telescopic cranes on top of an apartment building? That kind of project can run in the tens of thousands of Euros to several tons.
And sometimes an existing light box or projection box can simply be refaced with new text or faceplate and you're done for a small investment.
Everything is possible! Ask us about it.
That depends on your municipality and the location of the building. In most cases, an environmental permit is required for facade signage that exceeds a certain size or is illuminated. We can advise you on this and assist you with the application if necessary. Façade signage letters have proven to be effective at attracting extra attention, making an impression, and increasing brand awareness.
People associate their experience with your store or company - even if it is minor - with an image brand. That is, something is better remembered when a brand name can be linked to an image. Just as you link a name to a person's attributes.
Façade advertising letters are therefore proven to be effective in getting noticed, making an impression and increasing brand awareness.
There is no specific color to name. A distinct color generates recognizability. Consider, for example, Shell's simple primary colors of yellow and red. Research shows that as many as 80% of consumers recognize a brand by a color (combination) alone. Primary colors and good contrast are important.
There is no particular typeface that stands out best in an illuminated advertisement. What does matter is contrast! A book consists of black letters on white paper for a reason.
Probably this is still the strongest contrast that exists.
Color also plays a major role in facade advertising. That is, in order for the letters and/or logo on the facade advertising to stand out optimally, it is very important that its color contrasts sharply with the background color.
An outline or border around the letters also enhances the readability of a facade advertisement. Color, contrast and size together determine the extent to which your expression is seen.
See examples of illuminated advertising here.
That the size of a letter affects its legibility is no secret. Therefore, it is a good idea to pay attention to the size of the letters on your facade.
How big your letters should be depends on the position of the letters, the size of the facade and the distance at which the letters should be visible.
The California Institute Of Technology (Caltech) conducted research on the relationship between illuminated box letters and reading distance.
You can see the results below in the infographic....
The turnaround time depends on the complexity of the project. A simple set of facade letters is often delivered and installed within two to three weeks. Custom orders or larger projects may take more time. During the intake meeting, we will give you a realistic timeframe.
SIZO's outdoor advertising is designed for outdoor use and requires little maintenance. Periodic cleaning with water and a soft cloth is usually sufficient. For broken lighting or damage to the letters, we are ready for service.
The infographic below shows the results of experiments with different font sizes, various reading distances, and different driving speeds. It also tested the results of specific color combinations. What was discovered? The most legible facade letters consist of black or red letters on a white background.
Illuminated signage is typically more expensive than non-illuminated facade letters. In a well-lit indoor shopping mall, it is probably not necessary to illuminate your facade letters. However, if you opt for outdoor advertising without lighting, it will not be visible when it is dark outside.
That’s a missed opportunity, because even in the evening or at night, it can be effective to get people to notice your business. The advantage of facade signage is that it can be illuminated. This can be done by shining spotlights on the sign or by backlighting the letters or logo. Another option is to install LED spotlights inside the sign itself and make them visible using translucent panels and film.
Good quality facade advertising, installed by professionals, will last for years.
And by years, we're talking about an average of 15 years. The long life span makes facade advertising a sustainable investment and relatively inexpensive if you plot it over time. Modern illuminated signs are also equipped with energy-efficient LED lighting often with daylight switching. This not only lasts a very long time but is also very economical to use.
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