Branding for JBL and Harman Kardon

What an upgrade!

JBL / HARMAN KARDON knocks on our door saying that the shelf in the MEDIAMARKT The Hague does not match their brandbook, it is dated... 'Mark, here is the brandbook, make the shelf so, how you think it fits us', is how our client starts the conversation.

Off to the drawing board, then! In addition to the brand book, we based the design on wood texture incorporated into the existing shelf. Elze had enough material on hand to create a great design.

From concept, creation to realization. The result is impressive! There is more tranquility and overview on the shelf, which now fits seamlessly with the JBL / Harman Kardon brand book.

What do you guys think?

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