The vast majority enjoy physical shopping and eighty percent would like to be able to browse freely through different collections. Two-thirds of those surveyed say stores are adapted to local traditions and customs. Half say they prefer local brands to non-local brands.
Finally, a third of those surveyed indicate an interest in more personalized offerings, especially when it comes to health solutions. If that means donating DNA to do so, one-third agree.
Unibail-Rodamco-Westfield builds the Mall of the Netherlands in Leidschendam. It also manages shopping centers in Almere, Zoetermeer and Amstelveen. The How To Shop survey was conducted among a thousand Dutch consumers.
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