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Outdoor Advertising

Outdoor advertising

for visibility

Provide recognition with various outdoor advertising displays

Outdoor advertising, show who you are!

Outdoor Advertising is the spotlight that attracts the attention of potential customers and ensures that a business does not go unnoticed in the bustling outside world. Shops, offices, companies, government institutions, and public transport use outdoor advertising to present themselves on their facades. Outdoor advertising serves a diverse number of functions:

  • Promotion of brand or store
  • Announcing establishment location
  • Advertising products or services


Effective outdoor advertising is more than just getting noticed and keeping up. What's important is that it conveys the right message to the audience and fits well with the local situation. In addition, it must have an appearance that suits your business. For example, a subtly illuminated metal façade lettering of an upscale perfume house has a different function than the beach flags and light box of the local cafeteria. Still, both advertisements can attract attention in their own way.


In short, outdoor advertising is a powerful tool to profile, position and promote your business. It is an opportunity to set yourself apart and stand out in the busy outdoor world and make a lasting impression on your audience.

The four functions of outdoor advertising

Attracting attention

Strategically placed outdoor advertising attracts the attention of potential customers or interested parties. Choose the location carefully and place the advertising where it is easily visible from a distance. This way, the location of your business becomes instantly known to the target audience.

Creating interest

With the right advertising message and well-designed displays, outdoor advertising holds the attention of passersby. Then you can use your message to spark interest in your product or service.

Claiming the location

In a busy city center or shopping promenade, it is often difficult to stand out. You don't want to be known as "that business next to the train station. Well designed and executed façade advertising makes you stand out among other displays and ensures that people know your business by name.

Advertising, advertising, advertising

With outdoor advertising you show your name to the public. Every day and at any time of day. Use outdoor advertising to communicate who you are and what you do or can do. And important: use the look and feel that suits your company.

Benefits of outdoor advertising

  • Outdoor advertising determines the first impression someone gets of your company. Quality facade advertising contributes to positive brand recognition of your product or service.
  • Façade advertising often generates immediate additional sales. In most situations, the product or brand you are promoting through outdoor advertising can also be purchased on the spot.
  • Outdoor advertising and signage reaches consumers in the "real" world. This is because direct interaction is possible. This is in contrast to the virtual online environment.
  • Outdoor advertising is always visible. 24 hours a day, 7 days a week.
  • Depending on position and location, outdoor advertising is seen (almost) daily. The power of repetition plays a role here.
  • Quality facade advertising needs only a one-time investment that will last for many years.

Features of outdoor advertising

Stand out!

A beautiful design on the outside of your business can make passersby want to visit your business.

Make the design as unique as possible

Provide a unique design so that you stand out from the competition.

Any shape is possible

We can also convert your corporate identity to different signage types.

A conversation starter

Customers, business partners or casual passers-by would like to radiate the same as your company.

Outdoor advertising on your facade?

Would you also like to have a piece of art on your facade in the form of Neon advertising letters or a modern variant? Then contact us.
Contact
  • Banner
For years, a banner has been one of the most sold signage products. The reason is that this type of advertising banner is both affordable and long-lasting. A banner is a collective name for different types of advertising banners, where rings including rubber bands are the corresponding factor. Here, the rubber bands are passed through a ring and looped to the corresponding frame. However, the advertising cloth can also be tunneled, with the tunnels coming over the tubes of the frame. Ask SIZO about the best for the situation in and around your business.
  • Roller Banner
A roller banner is a type of advertising banner that you often see at events. The main advantages of a roller banner are; it is handy, light, and above all, eye-catching. Upon purchase, you get a stand, (tent) poles, and the banner. The canvas is rolled up in the stand that you can take out by means of a tab. To leave the visual standing, you insert the supplied pole at the bottom of the stand and at the top of the tab of the canvas itself. When you want to store the canvas, the included cover is ideal.
  • Mast flag
Almost every physical business building has them at the front door; mast flags! High up in the pole, in a variety of sizes, with a beautiful design, you are guaranteed to catch the eye of passersby. Especially when there is a breeze. The great advantage of mast flags is that you can very well hoist it up yourself when the old flag has started to tear due to the elements. You can also entrust the design for this type of outdoor advertising banner to SIZO's studio!

Different types of outdoor advertising

Outdoor Advertising or Outdoor Signage comes in a tremendously wide range of materials and designs. What you choose can be determined based on location, budget, technical capabilities and intended purpose.

Is the primary goal to stand out among other shouting displays? Or do you want to give an understated business presentation of your location or business? Each type of outdoor advertising has its specific characteristics.

Box letters are one of the strongest forms of facade advertising if you want to publicize your location. Box letters are three-dimensional letters or objects, usually made of metal and plastic. Box letters are often illuminated and available in a variety of designs. Virtually any type and shape of letter or logo is possible. Box letters offer a professional look and beautify your premises.
At SIZO Signs, you can also go for milled letters. Like box letters, these letters are three-dimensional, but they are often a bit flatter. These letters can be mounted directly on a facade or shop window, combined with a light box or other materials. We can produce milled letters from almost any type of material, including wood, metal, acrylic or PVC, Dibond or exclusive materials such as copper, brass or stone.
Light box advertising with LED lighting offers durable and neat outdoor advertising. SIZO can convert energy-consuming fluorescent light boxes to LED and apply foil, decals, milled letters or a tendon cloth/textile print to the cover plate for a luxurious look for large light boxes.
Projecting boxes are actually light boxes placed at right angles to the facade, making the advertising message visible on both sides. The efficient positioning of the projecting box makes the advertisement easily visible to passing or walking public, even from a distance.
Facade banners in tube frames are a budget-friendly option for temporary outdoor advertising, especially for large displays. Small displays often have a less attractive look due to the ratio of the frame, elastic and banner. For large outdoor advertising, a tendon banner in an outdoor frame is better. Banners are easy to replace, though.
A tendon banner in an outdoor frame is a luxurious alternative to a robust banner in a tube frame.With a tube frame, the edge of the tube/elastic is visible, while with a tendon frame, the visible edge is only a few millimeters. The frame has an elegant appearance and can be equipped with built-in LED lighting for a more luxurious look. The tendon fabric is easy to change and remains visible in the dark.
Window film or facade film is an economical form of outdoor advertising that we often apply to glass facades and storefront windows. Various types of film are available, such as transparent with printing, blockout, full color, one-way and two-way film. Our print department offers numerous possibilities. In addition, the cost of this form of outdoor advertising is lower than other forms of advertising.
Digital outdoor advertising, via an outdoor LED screen on a facade or column, makes the most impact by changing content with higher attention value. It offers quick response to current events and seasons. Not every location is suitable and a permit is often required. An LED screen can also be placed inside behind glass to still make the message visible on the outside.
Sidewalk signs and totems allow you to advertise both digitally and statically. Sidewalk signs are suitable for placement in high-traffic shopping areas. Here they generally attract a lot of attention. Columns or totems can be placed in outdoor areas, parking lots or along main roads.

The inspiration center for digital and conventional signage

Stop by and get inspired by the latest materials, products and techniques for static and dynamic visual communication.
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  • Our outdoor advertising projects
SIZO and sister company L2L Ledscreens deliver new outdoor advertising every week. We carry out all kinds of different projects. For example, we were involved in the conversion of all ATMs in the Netherlands to Geldmaat. But we were also involved in the corporate identity change of dozens of Praxis branches and worked for companies such as flagship stores in the Mall of The Netherlands and a specialty store like Vis a Vis.

Outdoor advertising from SIZO, a feast for the eyes and pleasant for your budget

We have over 25 years of experience as sign makers and we have a large team of motivated employees. This, combined with the fact that we have our own production facility, makes working at SIZO a joy. We get just as excited about your advertising ideas as you do and we like to think along with you. We are committed, flexible and inventive. With every project we try to deliver a calling card.

Are you interested in outdoor advertising? Let us know your requirements using the contact form below. SIZO will contact you as soon as possible.

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